November 10, 2017 By admin
Data enrichment is a powerful tool in today’s fast-paced, data-driven marketing landscape. While you may have an endless mine of customer data, you must put quality above all else in order to be successful in customer engagement or revenue growth. And data enrichment ensures high-quality data and elimination of errors.
Your customer data can come from various inbound sources. From site traffic to social media your business receives constant updates on who get interested in your products or services, what makes them interested and how they intend to use it. With these, you can collect demographic, psychological, and behavioral data.
However, how can you be sure that customers themselves are not putting in a fake name, address, telephone number, or email address into a lead capture form? And even if they intend to put genuine information input mistakes can still lead to data duplication or failure to get registered. Data enrichment fills in the gaps left by inadequate or inaccurate information. How else can data enrichment help you?
Shorter Lead Capture Forms
How can you get more information from your clients without making them answer long forms? With multiple studies, it has been proven that quality leads increase with the better user experience. Unfortunately, most customers do not want to be bothered with forms asking invasive questions.
With data enrichment, you can use shorter forms than the only request for the basic must-have information. This can help you give a better user experience. In turn, an enrichment tool can source additional information to create a more robust customer persona and determine the lead quality.
Better Customer Segmentation
Customer segmentation is vital in any successful marketing campaign driven by big data. Data enrichment offers new and better ways to segment your customers. Your view into your target audience can grow exponentially.
Data enrichment can help you make new and more concise customer segmentation through newly acquired third-party data, or organically through scrubbing and unifying your own data sources.
Identify Upsell Opportunities
Big data helps marketers and business owners nurture existing customers with upsell opportunities. The cleaner and higher quality of data, the easier it is to identify the signals which can indicate that your customers are ready to expand into other product offerings.
Data enrichment can transform your business strategy and upscale your marketing campaigns. With the mass data you have, data enrichment can point you in the right direction to reach your business goals.