September 27, 2017 By admin
A company without an accurate data is bound to have failed campaigns and slow growth. No matter how much time and effort you spend on planning and executing your outreach and marketing campaigns if you based it on outdated and inaccurate data, everything will just be wasted.
This is why you have to ensure that your data is updated and free from input errors. You need an effective data management.
And data management does not only rely on preventing incorrect data from entering your system. It must also include data cleaning. A home with too many furniture and fixtures will have cobwebs, dust, and molds if not properly cleaned. Likewise, your data system could contain outdated or wrong information during the transmission or storage of data.
Your in-house team can just do so much of data cleaning, however, the process is repetitive, time-consuming and overwhelming. You can’t have your team do data cleaning and sacrifice their time that should have been dedicated to your company’s operations. This is why you have to outsource data cleansing.
When your database if free from errors and obsolete data, you can make well-informed decisions for your company. If you are focusing on marketing campaigns, you can clearly segment your customers based on your data and formulate your message by focusing on the right target. People do not like hard-selling. This is why companies whose marketing strategies are made seemingly more personal get higher ROI.
Imagine companies sending sample products to their existing and prospective clients. Or perhaps you are doing an email blast with an expensive tool. What if the physical address or email address of these people are not updated? Then you end up wasting your resources and your company decreases the productivity.
With data cleaning, you will be assured that your existing or target clients can receive your messages which can spark engagement and increase your productivity.
Save Time and Money
When you hire an outsourcing team in another country, you can take advantage of the time difference. As your in-house team goes home, your outsourcing team can continue the job throughout the night. You can then wake up with the job done waiting for your review in the morning.
Add to that, the cost of outsourcing services are cheaper in other countries. And you don’t have to pay for the tools they are using since the outsource companies usually divide the cost of tools between the number of their clients.